The automotive world is witnessing the emergence of a lot of new brands, especially in the electric car segment such as Aiways, Genesis, e.Go, Lynk & Co, MG Motor or Nio. And there are many other brands, such as Ora, Wey, Togg and Vinfast, preparing to launch in the world of electric cars.
Special Eco Mobility System
Founded four years ago, Togg, for example, is a consortium of five large Turkish companies seeking to build more than just an electric car. "We seek to develop a car that will serve as the main component of a special mobility ecosystem, which helps to change the characteristics of mobility and mobility," said Mohamed Gurcan Caracas, CEO of Togg.
The program is considered the central hub for a new type of network and mobility, and the car factory will be built in Turkey until 2023, and it is planned to produce 175,000 cars annually, and the first model has a running range of about 500 km, and it is an electric car of the sports model category. It is a multi-purpose SUV, and it will be launched on the global market at the beginning of 2024 and will be as expensive as competing models.
China's Great Wall Motors (GWM) plans to launch two electric car brands this year, Ora and Wey. The Wey brand is seeking to offer luxury models through an electric SUV powered by Plug-in technology.
Vinfast has been producing electric motorcycles since 2017, and plans to produce an electric SUV, and the first Vietnamese car manufacturer has unveiled 5 different models over the past few months.
"In addition to the design, technology and warranty, the prices of this car will be attractive to customers as well," explained the Vinfast president. The company's president confirmed that it is following the right step to enter the car markets; Since many customers will be switching from cars equipped with internal combustion engines to electric cars in the coming months and years, these customers will often be more open to experimenting with new brands.
Reduce maintenance effort
The advantage of new car companies is that they reduce maintenance effort due to their reliance on electric propulsion technologies, and thanks to digitization processes, a dense service network may become less important in the future, and world famous car companies usually take new brands seriously,
especially Chinese brands.
"China is still the most important car market in the world, so brands that are successful in China can succeed in global markets," explained Professor Stefan Bratzel, Director of the Center for Automotive Management (CAM). Therefore, Chinese companies such as Great Wall Motors, and its affiliated brands such as Ora and Wey, should not be underestimated, and the same applies to BYD, Geely, SAIC and BAIC.
The latter brands occupy positions 4, 5, 7 and 12 in the CAM rankings of the most innovative companies in the electric vehicle sector, while Great Wall Motors ranks 14th.
Nio comes in at 19th place and introduces a new concept for swapping batteries and networked cars.
second wave
The intrusion of little-known car companies into the global auto market is not a new trend, but it is a second wave after the first, which occurred 10 years ago, when brands such as Landwind, Borgward and Byton appeared and then disappeared again.
Prof. Stefan Bratzel explained that the new wave will be more successful; Because some companies offer new innovations and added value, and are on par with global car companies, new brands can break up traditional structures and become smaller, which means creating as digital a shopping experience as possible and entering into cooperation with trusted partners.
Instead of a large network of agents and distributors, new brands can look for partners, who can provide test drives, service work, maintenance and repairs, as well as the ability to perform maintenance at the customer's site directly with service cars, but these ideas will not be implemented overnight. For new brands to gain customer trust first in new cars, seamless service and a large network, this could take years, if not a decade.
No comments:
Post a Comment